Brave Digital World
All the world is a stage, we but players on it, says Shakespeare. This is true for both of the worlds we live in, the mother Earth and the digital world.
It is no denial that with all the digital improvements we also exist in a digital world. We wake up, ask Siri or Alexa for a morning playlist, check our social media, read the news from our phones, call an Uber to go to work, we work with various digital systems and the list goes on and on; we are becoming much more digitally connected every day. The important point here for the brands and business is that their clients are living in this digital world and they look for them here too. Things have changed. The introduction of new technologies has disrupted many of our established processes, requiring significant business and marketing transformations. So how did all this digitization begin?
A web service is a software application that allows computer-to-computer communication via the internet.
As a result, The Web may be defined as a collection of connected hypertext items that can be viewed online. For example, a user views online sites that may contain multimedia using a web browser and navigates between them using hyperlinks. Tim Berners-1989 Lee’s notion of Web 1.0 was supplanted by Web 2.0 technology in 2004. Web 2.0 has significantly accelerated the development of dynamic websites in the software industry.
People discovered a world apart when websites grew. Of course, this circumstance created issues such as security and privacy. Web 3.0, which is also related with the newly popular Metaverse world, was proposed today to overcome security and centralization issues. Web 3.0, which intends to reduce monopolistic activities through decentralized platforms, is particularly secure owing to blockchain technology. The term “Web3” refers to different evolutions of online interaction and usage that have taken place along diverse pathways, such as the creation of a geographic web, the employment of artificial intelligence technologies, and the availability of information through numerous non-browser apps or Web3 browsers. A Web3 browser opens up a new world of decentralized apps (DApps) and digital economy to users.
Many notions that came into our lives with Web 2.0 received a new depth with Web 3.0 technology.
For example, the notion of DeFi, which stands for decentralized finance, has reduced reliance on traditional banking networks. The crypto money industry, which began with Bitcoin in 2009, is now one of the most popular financial instruments. Blockchain-based DApp apps facilitate cryptocurrency transactions via the created platform. Web 3.0, which contributes to the development of ideas such as crypto money, NFT, DeFi, dApp, and Cross-chain, generates novel solutions in a variety of industries.
Users may make money on the platform by using the cryptocurrencies that have been developed. P2P-based applications enable users to share data directly with one another. Another benefit of Web 3.0 is its transparency. Users are integrated into systems established with blockchain technologies. Some blockchain-based systems leverage chains generated by users to accomplish verification.
The digital world is, in reality, a human world that is more present, emerging, and accessible. Digitization has an impact on consumers since the way they communicate, receive, and exchange data on products and/or services, as well as how they acquire and consume them, has changed substantially.
Back to Shakespeare, in this digital world stage, we are players on it and digital marketing sets the rules of this play. Even if this role may seem hard, it has many benefits for marketers. Companies that used to have to rely on conventional media means like radio and print to acquire clients and develop a brand for themselves can now do so instantaneously through the digital realm.
Clients can now look for more information and compare services, and they are delighted that we have influencers. Obviously, you may consider purchasing online, quickly locating and comparing product offers from multiple suppliers, publishing and analyzing updated online reviews, or joining the showroom that gathers offline knowledge about particular products before purchasing online. Staying connected also makes online shopping and communicating with businesses via email or social media much easier.
