Introduction To Digital Marketing 101
It is a fact that we live in the age of fast internet, which is becoming more accessible every day. According to a survey by ITU (source) The youth are adept users of the Internet: 71 per cent of the people aged 15-24 use the Internet. In another survey made by Statista, there are 4.934.58 mobile internet users in the world and it is estimated to be 5.545.42 by 2025 (source).
Marketing has always been about interacting with your audience at the proper time and place. Today, it means meeting people where they already spend their time: on the internet. If you’re not online, you’ll miss out on that traffic. Advertising given using digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel to send a message, establish brand recognition, or promote a business or product through internet traffic is known as digital marketing. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
Digital marketing also gives you access to additional information and statistics about your customers, how they buy, and what they desire. So actually, digital marketing helps you find out where and who your client is and what he/ she wants.
Digital marketing is critical for your company’s success and brand exposure. Every other business seems to have a website, and if they don’t, they at least have a social media presence or a digital ad plan. Consumers now anticipate and rely on digital information and marketing as a method to learn about businesses. You may get innovative and practice with a range of marketing methods on a budget since digital marketing provides so many options.
There are 13 elements of digital marketing, let’s take a look at each of them.
1. Search Engine Optimization (SEO)
Search Engine Optimization refers to activities you perform on your website, such as maintaining a specific keyword density, or on other
websites, such as link building, with the goal of ranking better on search engine results pages (SEO).
The ultimate objective is to appear on the top page of a search engine’s results page. This guarantees that customers looking for a specific inquiry relating to your brand will be able to simply locate your items or services. Users who can tell the difference between organic and paid results are more likely to trust organic results.
2. Content Marketing
As previously said, the quality and quantity of your content is an important component of an optimized page. As a result, SEO plays a significant role in content marketing, which is a strategy centered on the dissemination of relevant and useful material to a target audience. This word refers to the production and marketing of content assets with the goal of increasing brand exposure, traffic growth, lead generation, and customer acquisition.
When the information is relevant, it may help to build solid relationships all the way down the pipeline.
3. Social Media Marketing
By engaging individuals in online discussions, social media marketing may increase traffic and brand exposure. Social media marketing may be used to emphasize your business, goods, services, culture, and more. With billions of people spending time on social media platforms, concentrating on social media marketing might be beneficial. Besides these, using social media for your brand shows your client that you are not just a soulless, cold and distant brand, you may show them that you are real and you are here.
4. Pay Per Click (PPC)
PPC delivers traffic to your website by paying a promoter or an influencer for each click on your ad. Google Ads, for example, allows you to pay for top places on Google’s search engine results pages for a fee “per click” of the links you insert. So, rather than paying a predetermined fee to continuously broadcast targeted advertising on internet channels, you only pay for the ads that people interact with.
5. Affiliate Marketing
Affiliate marketing is a digital marketing strategy that allows people to earn money by advertising the products and services of others. You might be the promoter or a business that works with the promoter, but the method remains the same.
This is part of the relatively recent influencer marketing trend. Using influencers to create a campaign may be a highly successful method of affiliate marketing. Finding the perfect content creators may help your digital campaign reach new heights.
6. Native Advertising
Native advertising is defined as adverts that are mostly content-driven and appear on a platform alongside non-paid content. A native ad avoids this prejudice by first providing information or amusement before moving on to anything commercial, thereby minimizing the “ad” component.
7. Marketing Automation
Marketing automation is the use of software to fuel digital marketing initiatives, increasing advertising efficiency and relevance. As a consequence, you may concentrate on developing the plan for your digital marketing efforts rather than on laborious and time-consuming activities. Many marketing teams may automate monotonous processes that would otherwise be performed by hand.
8. Email Marketing
Companies utilize email marketing to communicate with their target audiences. Email is frequently used to advertise information, offers, and events, as well as to send customers to a company’s website. The challenge here is to ensure that your emails are requested. This entails having an opt-in list since you want your clients to regard your campaign as a valuable service rather than merely a promotional tool.
9. Online PR
Online public relations (PR) is the activity of obtaining earned online publicity through digital periodicals, blogs, and other content-based platforms.
10. Inbound Marketing
Inbound marketing is a marketing practice that involves attracting, engaging, and delighting consumers at each stage of the buyer’s journey. Every digital marketing method described above may be used as part of an inbound marketing strategy to create a customer experience that works for the customer.
11. Influencer marketing
Influencer marketing, like affiliate marketing, is based on collaborating with an influencer—a person with a significant following, such as a celebrity, industry expert, or content creator—in exchange for visibility. In many circumstances, these influencers will recommend your items or services to their social media following.
12. Search Engine Marketing (SEM)
Another method for increasing website traffic is through sponsored advertisements on search engines. These sponsored advertising appear at the top of search engine results pages, providing immediate visibility. This is also a good example of native advertising.
13. Instant Messaging Marketing
Marketing your items using messaging platforms is a quick approach to reach out to potential customers. It’s also a quick way for your consumers to contact customer support if they have questions or need more information. Text messages may be sent immediately to a mobile phone.
Benefits of Digital Marketing
Businesses can benefit greatly from Digital marketing is economical and has a significant positive business impact. i00 uses every technique we mentioned above professionally and produces creative content. And the best part of the job is; there is nothing you need to do! You can sit back and watch how i00 brings you new customers and increases your brand visibility.