i00 Marketing Coorporate


4 min


Quick Guide to TikTok Ads

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TikTok reached 1 billion users and TikTok commercials may now reach an estimated 825 million adults globally. TikTok’s growing popularity has created a one-of-a-kind opportunity for marketers looking to interact with their target demographic on the platform. TikTok advertising has amazing reach if you’re selling to an international audience. i00 creates unique advertisements for each of the marketing needs of our clients and makes sure that their brand is popular with the targeted audience.

What exactly are TikTok ads?

They are generally sponsored films created by businesses to reach their target audience.

Ads on the video-sharing app are also an efficient marketing tactic for your company. Video adverts are the only marketing medium available to businesses on TikTok. The TikTok For Business Ads Manager software assists advertisers in creating these advertising, which come in five various styles.


Types of TikTok Ads

  1. TopView Ads
  2. In-Feed Ads
  3. Branded Hashtags
  4. Brand Takeovers
  5. Branded Effects


  1. TopView Ads

TopView commercials are full-screen 60-second videos that provide consumers with an immersive watching experience. This ad type showcases your business in an eye-catching fashion, capturing the user’s attention the instant they open the video app.

Want to know what’s more intriguing? There isn’t any other content competing with it when it is on show, so nothing disturbs your audience’s watching experience. You’ll also get millions of views in 24 hours of introducing it.


  1. In-Feed Ads

Users view in-feed advertising as the fourth video when they browse through their “For You” feed, from which they arrive when they start the app. A For You stream shows videos that the algorithm thinks the viewer would like based on their app behavior. Because in-feed advertisements can include a call to action, they are particularly valuable for marketers trying to leverage the platform to generate sales and conversions.


  1. Branded Hashtags

If you want to increase brand knowledge and favorability with your marketing effort, a customized hashtag challenge ad is yet another possibility. Branded Hashtags are adverts used by businesses to encourage TikTokers to produce content centered on a brand-related hashtag of their choosing. The hashtag is only available to brands who use this ad style.


  1. Brand Takeovers

The takeover element of this sort of ad is that the platform only showcases one company every day. Brand Takeovers are a type of advertising that include TopView, In-Feed, and Branded Hashtags all at once. This sort of TikTok advertisement is a full-screen one that appears once the user opens the app for the first time. This advertisement aims to raise a lot of awareness, thus guaranteed video views result. The entire screen is clickable once the advertisement is shown, and it can be connected to a landing page or a customized hashtag challenge. It’s fantastic for maximum reach because the entire display does a wonderful job of grabbing the user’s attention. GIF brand takeovers are brief and to the point.


  1. Branded Effects

With the development of filters, stickers, and effects, this enables businesses to express their fun and imaginative side. Branded Effects advertising insert pictures of your items into TikTok movies using 2D, 3D, or augmented reality. For TikTokers to utilize when making their films, brands frequently produce stickers of their products or filters. Due to the fact that utilizing them generally includes playing activities associated with the business, these filters and stickers promote engagement and brand recognition.

Owners of businesses might convince TikTok influencers or regular users to utilize it when creating their own video content. Therefore, these outcomes may be combined with UGC (User-generated content) or added to a sponsored hashtag challenge.

Your target audience may become highly invested, which will lead to high engagement, exactly like the popular hashtags.


TikTok paid vs organic advertising

On TikTok, the primary distinction between organic and sponsored advertising is that the former requires investment while the latter is displayed for free. People you follow or material that is comparable to posts you’ve interacted with the most will often show you organic postings on the FYP.

More people will see it the more your target audience interacts with it through likes and comments.

Paid advertisements, on the other side, are postings that you purchase to have greater exposure and interaction. Any target audience’s feeds will see them because they might be based on:



-Age groups


-Psychographic characteristics


Why is it crucial to have a TikTok ad strategy?

To give you a better understanding, TikTok commercials may benefit your company in the following ways:

-Construct online communities

-Offer client support

-Promote your products or services to your clients.

-Boost revenue or app downloads

It may significantly impact how well your marketing effort performs, so instead of taking risks, i00 assures you the best performance from TikTok Ads.

With over 1 billion users and an estimated continued growth in that number, TikTok has a lot of potential for advertising, so creating a plan will help you target the correct audience.

If the demographics of your target market and TikTok’s user base coincide, i00 lets our clients’ brand’s marketing strategy yield the desired outcomes. You will benefit from the investment because the average engagement rate is 17.5%.





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