Google Ads Introduction
i00 uses Google Ads com (Formerly Adwords) to bring qualified traffic, and good-fit clients, to your business. With Google Search Ads for example, i00 will assist you in increasing website traffic, generate more leads, receiving more phone calls, and increasing in-store visits. As a result, you will be able to run well-timed ads through mobile and desktop to your target audience. With i00, your company is going to appear on the search engine results page (SERP) when your target clients seek for products and services similar to yours on Google Search or Google Maps.
Why does i00 recommend Google Ads?
Using Google Ads (also known as pay per click advertising) for your business might be the most profitable move you make.
Google is used 3.5 billion times every day, and each search provides an opportunity to bring your brand to a larger group of people. Google Advertising entails improving lead generation, conversions, sales, and many other automated marketing objectives.
Let’s look at what Google Ads is, how it works, and what it has to offer to your business.
What exactly is Google Ads?
Google Ads has a wide range of advertising capabilities on Google.com and across Google’s other properties, partner sites and apps. When your customers search for relevant terms or keywords, Google Search may allow you to advertise and promote your products and services on its search results page. When done correctly, it has the ability to significantly increase leads and revenues.
This is advantageous to the advertiser because the first page of Google normally receives most of the traffic for products and services searches.
How Google Ads Function
Commonly, Google Ads uses a cost per click (PPC) system among other bidding systems. That is, marketers target a certain keyword on Google and place bids on it and compete with other competitors who are targeting the same keyword.
Your bids can be “Maximize Conversions” or in other words, th e most you’re ready to pay for your ad to show to the right customer at the right time.
Simply put, if your maximum bid is $10 and cost per click is $5, then your ad will have a better chance to rank higher in the search results. More factors are applied though. Though if cost-per-click (CPC or PPC in Google for short) is higher than your bid, your ad can still show but is not guaranteed to produce a cheap result.
You may also select a maximum daily budget for your ad. Some days you may spend higher, but in 30 days run, you won’t spend more than the average daily budget.
Budget and bids aren’t your only factor for your ad to rank higher. Many more quality features should be met to achieve the best result. Read more about it below.
Why You Should Use Google Ads?
1. It boosts the number of leads and customers
If your campaign and website are correctly configured, they can bring highly targeted leads to your website, opt-in form, or generate more sales. Via Google Ads, i00 targets people who are looking for what your company has to offer.
2. It is a dynamic marketing platform
It is appropriate for all types and sizes of companies. Here at i00, we quickly modify campaigns to target particular groups of our clients’ online customers.
3. Maximize return on your investment
Unlike other marketing platforms, Google Ads requires you to pay only for advertisements that are clicked on. You may receive a large return on investment by optimizing Google Ads campaigns and be able to calculate your cost by cents.
4. Get quick and tangible results
Google Ads is well-known for providing fast results with high interested customers and i00’s professional team assures our clients to get the best of it.
5. High-quality traffic
Since Google’s market dominance and vast client base, the search engine can deliver massive amounts of traffic to businesses daily, assuming those firms have the funding for it. i00 analyzes the traffic and provides the best experience of Google Ads.
Google Ads System Defined
When customers have a query, Google is often the first place they turn.
Bidding on broad keyword search keywords like “best nail artist” will show your ad to potential customers earlier in the product research phase and allow you to complete the top of your funnel using two really easy but powerful strategies. Since i00 will announce your story in the best way, people will be able to find you easily when they search for you.
The most important difference between the people you reach with Google Ads and the people you reach with other types of ads is their intentions.
For example, people on social media do not want to be promoted. They do not seek solutions to the problems that surround their daily lives. They want to see where their close friends are having coffee this Friday or the singers they are listening to. And when you’re marketing to someone who doesn’t want to be promoted, you’re more likely to be ostracized.
However, you do not advertise to those who do not want to be promoted on the search network.
If you don’t know what you did wrong, you won’t know how to improve it. i00 examines your analytics dashboards and makes it easy to determine your next move.
People often associate “Google Ads” with driving traffic through pay-per-click ads on search engine results pages. However, Google advertising is more adaptable than that. They can also be an excellent strategy to increase brand awareness.
An engaging post-click landing page designed to please Google isn’t the only thing that will increase your ad ROI.
i00's Google Ads Performance last 12 monts
Website visits
People reached
Our clients total budget spent
Sales and leads
Main Features
- Detailed Targeting
- Target people based on needs not wants
- Wide global reach
Generates a high volume of sales - Google Search Ads, product listing ads, Google shopping ads, Google local service ads, Google Display Network, YouTube, and many more
How does it feel like:
- We’ve solved a big technical problem
- We’ve joined a higher league
- Customer care and sales teams feel the quality
- We have confidence and sustainably in sales
- Pay per Click advertising is active
