All you should know about LinkedIn Ads
What are Linkedin Ads?
LinkedIn is the largest venue for social interactions between professional people who value business. Many B2B marketers use LinkedIn advertising to build brand recognition and stimulate lead creation. LinkedIn advertising is the answer if you want to reach c-suite executives, give marketers educational resources, or simply raise brand awareness.
Linkedin Ad Types
You have access to a range of ad kinds and formats with LinkedIn ads, just as with other social media advertising platforms. All you need is to make your choice of ad type based on the goal you wish to achieve. LinkedIn ads provide Sponsored Content, Text Ads, Sponsored In-Mail, Dynamic Ads, and Job ads across all of their services.
Benefits of LinkedIn Ads
LinkedIn advertising boasts higher engagement rates, conversion rates, and a 13.5% lower cost per acquisition when using LinkedIn’s conversion tracking tool. Better results and lower costs are precisely why LinkedIn advertising needs to be part of your overall marketing strategy.
LinkedIn is a powerful tool for generating B2B leads to increase your sales and build connections. Targeting the right professional demographics that match your audience, to gain high-quality leads, is an opportunity for every business.
- Professional and effective
- Works with B2B companies
- Target people based on their profession
How does it feel like:
- Clients are serious and need to close quickly
- It’s expensive, but worth the investment to gain long-term clients
- Increasing our budget isn’t necessary