Basic of Snapchat Marketing, Top 20 FAQ
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Snapchat is a popular social media platform that allows users to share photos and videos that disappear after 24 hours. While Snapchat was originally designed for personal use, businesses have started to realize the potential of the platform for digital marketing. In this article, we’ll answer the top 20 questions businesses have about Snapchat account management and provide examples for industries such as real estate, dental clinics, hair transplant clinics, creative agencies, and educational consultancies.
Getting Started with Snapchat
Before creating a Snapchat account for your business, you should consider your target audience and whether or not they use Snapchat. You should also think about the type of content you want to share and the goals you want to achieve with your Snapchat account. For example, a real estate agency might use Snapchat to showcase new properties to potential buyers.
Posting on Snapchat
You should aim to post on Snapchat at least once a day to keep your followers engaged. However, the frequency of your posts will depend on your business and the type of content you want to share. For example, a dental clinic might post daily tips on oral hygiene to keep their followers informed.
You should share content that is both engaging and informative. This could include behind-the-scenes looks at your business, product demos, or exclusive promotions. For example, a hair transplant clinic might share before and after photos of their clients to showcase their services.
Growing your Snapchat following
To grow your Snapchat following, you should cross-promote your Snapchat account on your other social media channels and include links to your Snapchat account on your website and other digital properties. You can also run promotions or contests that encourage users to follow your account. For example, a creative agency might run a contest where users have to create a Snapchat filter for their business.
Advertising on Snapchat
Yes, Snapchat offers advertising options that allow businesses to advertise their products or services to a targeted audience. For example, an educational consultancy might use Snapchat ads to promote their online courses to a younger audience.
Connecting with your audience on Snapchat
You can use Snapchat to connect with your audience by creating content that resonates with them and encourages engagement. For example, a real estate agency might create a Snapchat story featuring a day in the life of one of their agents to showcase the human side of their business.
You can use Snapchat to showcase your company culture by sharing behind-the-scenes looks at your business and the people who work there. For example, a creative agency might share a snap of their team brainstorming ideas for a new client campaign.
Measuring and tracking success on Snapchat
You can measure the success of your Snapchat account by tracking metrics such as views, engagement, and follower growth. For example, a dental clinic might track the number of new patients who mention they found the clinic through Snapchat.
To make your Snapchat content stand out, you should use filters, lenses, and other creative features that are unique to the platform. For example, a hair transplant clinic might create a custom filter that users can apply to their snaps to promote the clinic’s services.
Yes, you can use Snapchat to provide customer support by answering questions or addressing concerns from your followers. For example, an educational consultancy might use Snapchat to answer questions about their courses or provide guidance to students.
You can use Snapchat to showcase your expertise by creating content that provides value to your followers. This could include sharing industry news or offering tips and advice related to your business. For example, a real estate agency might create a Snapchat story explaining the current state of the housing market and how it affects buyers and sellers.
Using Snapchat for business marketing
You can use Snapchat to generate leads by promoting exclusive offers or discounts to your followers. For example, a hair transplant clinic might offer a discount on their services to followers who mention the Snapchat promotion when booking an appointment.
You can use Snapchat to drive website traffic by including links to your website in your snaps or promoting blog posts or other content on your website. For example, a creative agency might share a snap promoting their latest blog post on design trends and include a link to the post in the snap.
You can use Snapchat to promote events by creating a Snapchat story that showcases the event and encourages followers to attend. For example, an educational consultancy might create a Snapchat story promoting an upcoming open house event and featuring interviews with current students and faculty.
You can use Snapchat to build brand awareness by creating content that reflects your brand’s personality and values. This could include sharing snaps that showcase your company culture or highlighting your community involvement. For example, a dental clinic might create a Snapchat story featuring their team volunteering at a local charity event.
You can use Snapchat to engage with influencers by reaching out to them and offering them exclusive access to your brand or products. For example, a real estate agency might invite an influencer to tour a new property and share their experience on their Snapchat account.
You can use Snapchat to stay ahead of your competition by creating unique and engaging content that sets your brand apart. For example, a creative agency might create a Snapchat story featuring a behind-the-scenes look at their creative process, showcasing their unique approach to client projects.
You can use Snapchat to target specific demographics by using filters, lenses, and other features that are popular with your target audience. For example, a hair transplant clinic might use filters that target users interested in hair care or beauty.
You can use Snapchat to create a sense of urgency by promoting limited-time offers or exclusive promotions that are only available for a short period of time. For example, an educational consultancy might offer a discount on their courses for a limited time to encourage followers to sign up quickly.
You can use Snapchat to humanize your brand by sharing snaps that showcase the people behind your business and the human side of your brand. For example, a dental clinic might create a Snapchat story featuring a Q&A with one of their dentists, showcasing their expertise while also highlighting their friendly and approachable personality.
Key Takeaways
– Snapchat can be a valuable tool for businesses looking to connect with their target audience and enhance their digital marketing strategy.
– By creating engaging and informative content, businesses can use Snapchat to showcase their brand’s personality and values, generate leads, drive website traffic, and more.
– Examples for industries such as real estate, dental clinics, hair transplant clinics, creative agencies, and educational consultancies demonstrate the versatility of Snapchat as a marketing tool.